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Reputation Management

Turn settled cases into five-star reviews — automatically.

For PI firms, Google reviews are the single biggest driver of new client referrals after word-of-mouth. But asking for reviews is awkward, easy to forget, and hard to systematize. inTrial automates the entire process — when a case settles, your client receives a review request at the perfect moment. Happy clients are routed straight to Google. Less satisfied clients get a private feedback form first, giving you a chance to address concerns before they go public.

Included in your subscription. Standalone tools charge $200-500/month for reputation management tools.
4.8
127 reviews on Google
+14 this monthAuto-collecting
Monthly Reviews
Oct
Nov
Dec
Jan
Feb
Mar
Recent Reviews
Maria G.3 days ago
Robert and his team were incredible. They fought for me every step of the way...
James W.1 week ago
Best decision I ever made hiring this firm. They got me a settlement that...
Priya P.2 weeks ago
Very professional and responsive. Kept me informed throughout the entire process.

4.8

Average star rating for firms using inTrial

3x

More reviews collected

Automated

Review collection after settlement

Automated review requests

Stop relying on your team to remember to ask for reviews. inTrial watches for case settlements and automatically sends a personalized review request to the client at the optimal time — when they're happiest with your work. Configure the delay, customize the message, and let the system do the rest.

  • Trigger automatically when case status changes to "Settled"
  • Configurable delay — send immediately or wait 1-7 days
  • Personalized messages with client name and attorney details
  • SMS and email delivery for maximum response rates
  • Automated follow-up reminders for non-responders
Review Request AutomationActive
Trigger
Case settled
Fires when case status changes to "Settled"
Timing
3 days after settlement
Send when satisfaction is highest
Review Request Message

Hi {{client_name}},

Thank you for trusting Johnson & Associates with your case. We're glad we could help you reach a positive resolution.

Would you mind sharing your experience? It only takes 30 seconds and helps others find quality legal representation.

[Leave a Review →]

89%
Open rate
42%
Click rate
34%
Review rate

Smart routing protects your rating

Not every client will leave a 5-star review — and that's okay. Smart routing ensures that happy clients are directed straight to Google, while less satisfied clients get a private feedback form. This gives you a chance to address their concerns directly before they post publicly.

  • Simple star rating screen as the first step
  • 4-5 star ratings directed to your Google Business Profile
  • 1-3 star ratings routed to a private feedback form
  • Private feedback alerts your team so you can follow up personally
  • Significantly reduces negative public reviews
Smart Review Routing
1
Client clicks review link
From email or SMS notification
2
Rate your experience
Simple star rating screen
4-5 Stars
Leave us a review on Google
Direct link to your Google profile
1-3 Stars
Tell us how we can improve
Private feedback form

Multi-location tracking

Firms with multiple offices need visibility into each location's reputation. inTrial shows you ratings, review counts, and trends per office on a single dashboard. Identify which locations are thriving and which need attention — all without logging into multiple Google Business accounts.

  • Individual dashboards for each office location
  • Firm-wide aggregate rating and review counts
  • Monthly trend tracking per location
  • Review volume comparison across offices
  • Location-specific review request templates
Locations3 offices
Houston — Main Office
+8 this month
4.9
68 reviews
Dallas Office
+4 this month
4.7
34 reviews
San Antonio Office
+2 this month
4.6
25 reviews
Firm-Wide Average
Across all 3 locations
4.8

Everything you get

All included in your inTrial Manage subscription. No add-ons. No per-use fees.

  • Automated review requests sent after every case settlement
  • Smart routing directs happy clients to Google, others to private feedback
  • Multi-location dashboard for firms with multiple offices
  • Pre-built review response templates for quick, professional replies
  • Direct Google Business Profile integration
  • Review analytics showing trends and ratings over time
  • Customizable timing — send requests when satisfaction is highest
  • SMS and email delivery channels for maximum reach
  • Automated follow-up reminders for non-responders
  • Private feedback collection from less satisfied clients
  • Team performance tracking by satisfaction scores
  • Review growth metrics and month-over-month reporting

Key capabilities

Automated Requests

Review requests fire automatically after settlement. No manual follow-up, no forgetting, no awkward asks.

Smart Routing

Happy clients go to Google. Less satisfied clients share private feedback. Your public rating stays strong.

Multi-Location

Track ratings, review counts, and trends for every office location on one unified dashboard.

Review Analytics

Track review volume, average rating, and sentiment trends over time. Measure the impact of your client service.

Instant Alerts

Get notified immediately when a new review is posted — positive or negative — so you can respond quickly.

Full Customization

Control every aspect — timing, messaging, follow-up sequences, and routing thresholds. Make it yours.

Frequently asked questions

When are review requests sent to clients?
Review requests are triggered when a case is marked as settled in inTrial. You configure the timing — most firms send the request 1-3 days after the client receives their settlement funds, when satisfaction is highest. You can also set up reminder sequences if the client doesn't respond to the first request.
How does smart routing work?
When a client clicks the review request link, they first see a simple one-question survey asking them to rate their experience on a 1-5 scale. Clients who select 4 or 5 stars are immediately directed to your Google Business Profile to leave a public review. Clients who select 1-3 stars are taken to a private feedback form where they can share their concerns directly with your firm. This protects your public rating while still giving you valuable feedback from every client.
Can we customize the review request message?
Yes. You control the subject line, message body, and branding of every review request. Personalization tokens automatically insert the client's name, their attorney's name, and case details. You can create different templates for different case types — a motor vehicle accident client might get a different message than a slip-and-fall client.
Does it work with Google Business Profile?
Yes. Connect your Google Business Profile directly to inTrial. Review requests link to your actual Google listing, and new reviews are pulled into your dashboard automatically for monitoring. You can manage responses to Google reviews directly from inTrial without logging into Google separately.
How does multi-location tracking work?
Each office connects its own Google Business Profile. inTrial provides a unified dashboard showing review counts, average ratings, and trends for each location side by side. Firm leadership sees the aggregate picture, while office managers can drill into their specific location. Review requests are automatically routed to the correct Google Business listing based on which office handled the case.

Ready to see it in action?

Book a guided demo and we'll walk your firm through it. No contracts.

$199/user/month. All features included. Cancel anytime.